The British Blues Exhibition has a logo. The logo is in a heraldic shield style indicating history, contains a representation of the Union Jack. Its centrepiece is a deerstalker hat, a very British symbol and worn by Don Craine of The Downliners Sect on stage for over fifty years. This is flanked by a guitar, central to British Blues and representing the Gibson ES-335 model favoured by the late Alvin Lee of Ten Years After, and a trombone, the instrument of Chris Barber, the father of British Blues.
The motto, Breaking Blues Again, is in honour of John Mayall and the Bluesbreakers, and sums up what the Exhibition is aiming to achieve.